Marketing Mix Modeling Blogs
This is the collection of blogs that we craft for our visitors who would like to discover the ins and outs of Marketing Mix Modeling.
Whether you’re a beginner or a Marketing Mix Modeling expert, you will find something for you to stay up-to-date with insights and novelties in the Marketing Measurement field.
Optimize your marketing spending for a higher Marketing Return on Investment.
What’s the Difference Between Frequentist and Bayesian Regression in Marketing Mix Modeling?
Discover the Difference between Frequentist and Bayesian Regression in Marketing Mix Modeling. Learn how they impact your marketing strategies ...
Using Pooled Regression to Model Different Regions in Marketing Mix Modeling
Read this article to know how you can get Insights through Pooled Regression in Marketing Mix Modeling with MASS Analytics ...
Keep an Eye on ROI: Return on Investment in Marketing Mix Modeling
Two of the key concepts in Marketing Mix Modeling is the relationship between ROI and Contribution. Because of diminishing returns, as the contribution increases, and the more the business spends on a channel, the less marginal contribution it will generate. This translates into a decreasing ROI. Because of this dilemma, ...
7 Stats to Evaluate Your Marketing Mix Model
In the previous part of this MMM Guide series, we explored one of the corner stones of Marketing Mix Modeling, which is Regression Analysis. In this article we cover some of the ways in which you can ensure the robustness of your model and reliability of your results ...
How to Choose the Best Model for Your Marketing Mix Modeling
How to Choose the Best Model for Your Marketing Mix ModelingIn the previous article of this series of the MMM Guide, we explored the different ways you can evaluate the quality of your model.In this article we move on to one of the highlights of the MMM workflow, and that ...
The Strategic Benefits of In-Housing Marketing Mix Modeling
Thinking of in-housing your MMM? MMM is integral to companies' marketing strategies, but many face uncertainty and lack in-house capabilities. Three approaches exist: fully outsourcing, in-housing, or hybrid model. In-housing offers cost-effective measurement capability, independence, scalability, and the ability to respond swiftly to pressing business questions. Sharing data with external ...
How is the Marketing Function Changing in the Digital Era
Learn about the transformation of the marketing function in the digital era from industry experts at The African Digital Summit. Discover key takeaways on respecting user privacy, building a shared perspective on data integration, and the future of marketing ...
Regression Analysis for Marketing Mix Modeling
Learn about regression analysis in this comprehensive guide. Explore the concepts of simple and multiple regression, and how to apply them to your data. Enhance your statistical skills for Marketing Mix Modeling today ...
Cookies are Crumbling: What is the Future of MMM?
Cookies are Crumbling: What is The Future of MMM?2020 was, by all means, a challenging year for advertising, as spending fell by 8.8%. However, global advertising spend is forecasted to recover to 5.8% growth in 2021. It will reach a total of US$579 billion, based on the latest Dentsu Global ...
