Use Cases
Budget Setting & Optimization
A large broadcaster used our tools to perform a large-scale marketing effectiveness project covering all their products to optimise media budget across countries, products, media channels and periods.
Kellogg’s_ Faster MMM Turnaround
For FMCG companies, one of the main challenges for the brands they manage is the allocation of the marketing budget specifically across Media & Trade .
Measuring Sales Drivers & ROI
A leading brand used MassTer to uncover the drivers of their sales, measure the ROI and contributions of their marketing programs. Results led to 15% improvement in the performance of the media budget.
Digital Media Measurement & Optimization
A major Telecom operator used MassTer to measure the impact of Paid, Owned and Earned Media on the customer path to purchase and sales performance. Results were then used to ptimize spend across these channels.
Promotions’ Optimization
A leading CPG (FMCG) brand used MassTer to uncover the most effective promotional mechanic that delivers the best sales performance. Results were used to optimize and decide between different promotional strategies.
Publicis Groupe _Growing MMM Turnaround
The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project.
Multi-Product Modeling for CPG
A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.
Data Preparation MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.
News & Blogs
How 2019’s marketing prepared us for 2020’s wave
2019 seems to be a transitional year in marketing. Between the rise of the technology of AI and the ever-growing need for optimisation, last...
Can Marketing Mix Modeling Predict Future Sales?
Marketing Mix Modeling (MMM), is primarily concerned with using historical data to explain the incremental contribution of the different...
Marketing Mix Modelling Experts’ Input on the Covid-19: Christophe Brossard and Charles Xavier, Partners at Metrics720
Christophe Brossard and Charles Xavier, Partners at the Marketing Measurement agency Metrcis720, with over thirty years experience in the industry,...
